The Romance of Marketing

Posted on April 18, 2005 in CopywritingMarketingSales

imageWhen you break down the marketing process you’ll find there is a real romance to it.

Think about it…

First you have to grab the attention of your prospect.  If you say something meaningful she will listen to what you have to say about yourself.

Next, if you have given her something to respond favorably to, she will begin to ask questions in order to understand your true intentions.  If you listen, she will tell you exactly what she is looking for in a relationship.  Prove that you have what she is looking for and you will be able to get closer and closer.  Over time, you will earn her trust.  When she starts trusting you she will listen to your ideas and you can move to a deeper commitment.

Eventually, when you have captured her heart and mind, you will have reached the ultimate marketing goal.  A meaningful, lasting relationship with your prospect.




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