Please...Don't Tell ME Your Secrets!
Secrets. We all have a few of them. Marketers seem to have more than most other people.
Well, I really don’t want to hear them. It isn’t a secret if you are going to blast it to your e-mail list and tell the world! It also isn’t a secret if you are going to sell it for a buck. There’s nothing wrong with making a buck but please don’t tell me I should fork over my bucks for your ‘secrets’.
The tired and lazy, “101 Secrets to a...” is just plain stupid to any thinking prospect.
While I understand what the marketer is attempting with the use of ‘secrets’, isn’t a bit outdated when you can research a topic on Google and get hundreds of thousands of pages?
Are there really any secrets anymore? And, if there are, why is everyone selling them?
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