My Rose Colored Capitalist Glasses?

Bob Bly poses an interesting question on his blog. 

is the e-zine publisher obligated to disclose to the reader that he is an affiliate for the product and will receive a cut of the sale?

My answer is, no.

First and foremost, we live in a system of capitalism.  I expect people to get compensated for their work.  An e-zine publisher is no different.  If value is offered to the market, the e-zine publisher should be compensated.

With that being said, I assume that the e-zine publisher is making a responsible recommendation.  If that responsibility is taken lightly by the publisher, the power of future recommendations will diminish quickly.

Some may say that is a pollyannish view of the way the world really works. 

But, to paraphrase Emerson, “value added to the market will be value received by the e-zine publisher.”

It’s the Law of Compensation and it buys my rose colored glasses.

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