Judging a Book by Its Cover
A long time web friend of mine recently started publishing his writing through Booksurge. Booksurge is a Print-on-Demand publisher owned by Amazon.
I ordered “The Miracle That I Offer” on Tuesday night at around 9:00pm from Amazon. It shipped on Wednesday afternoon by 5:00pm. Less than 24 hours and its on the way to me! So, that raises the question of, “Why does any publisher print a bunch of books and stock them in a warehouse?” Publishers are playing a whole new game and I wonder how many of the big guys even know it.
By now you’re probably asking yourself how this ties in with “judging a book by its cover.”
Well, I was reading Bob Bly’s blog today and he asked a question about which of two is the best title for a book that is going to be published soon. My first thought was, why?
With the print-on-demand capabilities of Booksurge there’s no reason to guess. Advertise a whole list of titles and let the reader buy the title that suits them! As any direct marketer knows, one will eventually be the clear winner and that will be the final answer to Bob’s question.
And that’s really “judging a book by its cover.”
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Comments:
Hi Sean
You’re quite right about displaying a list of book titles and seeing which ones grabs your friendly buying public’s attention.
The only downside to Booksurge is that you only get 25% maximum of the selling price for your book.
So if one of the titles suddenly proved very popular you might quickly build up a lot of traffic to buy the book. And you only get a quarter of it.
Yes I know the argument about not having to fork out for a printer to create a stockpile of books if you dont use Booksurge.
And you can do everything that Booksurge does for you - including getting an ISBN and a Print on Demand printer - and retain more of the profit.
Jim
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