Customer Creation Concept #7 - Weave Your Story...
There are a couple of myths that fly around in the brain box of the non-marketer. “Build it and they will come” and “Build a better mouse trap and the world will beat a path to your door.”
Both of these myths are deadly to business. They cause a lot of frustration and inevitable loss of a lot of great products and services in the world.
Products and services DO NOT sell themselves.
There is a constant dialogue in your prospect’s head. Some of it takes place by your voice coming through their ears. Some of it takes place in the voice of their mind.
Your “story” about your product or service must weave into the “story” taking place in your prospect’s head if you are going to create a customer. When the story of your product or service (benefits, features, usability, testimonials) becomes part of their story you will create a customer.
Creation of customers is ACTIVE. So, get to it…
The trackback URL for this entry is: http://www.woodruffdirect.com/index.php/trackback/58/47ZP1lr4/
Trackbacks:
Alprazolam cheap n. Cheap 2mg alprazolam.
e6a4a03cdb4b
Comments:
Next entry: Customer Creation Concept #8 - Listen Real Closely
Previous entry: Customer Creation Concept #6 - Emotion Sparks Action
