Customer Creation Concept #6 - Emotion Sparks Action

Before any customer is created, your prospect must feel some emotion.  Emotion is the precursor of action.  No action is ever taken without some emotion proceeding it.

Emotion is the fuel…

Joy, sorrow, anger, fear, surprise, disgust, guilt, shame, pride, envy, and emotion #1, LOVE are all at the source of every customer creation.

If you want your prospect to take action, study emotion and make it the core of your marketing.

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