Customer Creation Concept #5 - Fight the Yawn
Customer creation is an ongoing, day-by-day, step-by-step, multiple action process. Sounds like it can get a bit tedious.
YAAWWN!
It can never stop if you are going to be a successful marketer. Differences are made over time, not in a single ad or direct mail piece. That’s just the way it is.
YAAWWNNNN!!
The yawn is the enemy. It is contagious. Look around your industry and you will see it has taken over most of everything that everyone is doing. The yawn even nibbles away at your margins. The only way to market with a yawn is to have a low, everyday price.
You have to defeat it in yourself and in your prospect. Curse the yawn with something different, imaginative, outstanding in the eyes of your prospect.
Put a charge in your prospect. That charge will make a magnetic attraction. When the prospect feels something you will create a customer.
It’s time for you to wake up and smell the coffee! It’s perking up profits.
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