Are you a liar?

Seth Godin has written some excellent books over the last few years.

The title of his next book, “All Marketers Are Liars,” is sure to attract a lot of attention but it isn’t true.  In fact, the irony is it is a lie. 

I may be jumping the gun, and he may point out in the book that he is lying when the final product hits the shelves, but everything I have read in his Liar’s Blog on the subject is based on the premise that marketing is the practice of lying to people.

According to the online dictionary at http://www.m-w.com this is the definition of lie.

1 a : an assertion of something known or believed by the speaker to be untrue with intent to deceive
1 b : an untrue or inaccurate statement that may or may not be believed true by the speaker
2 : something that misleads or deceives
3 : a charge of lying

I don’t see any of that in marketing.  And if it is, the marketer won’t be successful.

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