A Lesson from Almost 80 Years Ago
So there you are in the late 1920’s and you are selling a real sexy product. The radio vacuum tube. Well, maybe not so sexy but this ad sure is a great example of sexy advertising. At least in my book.
Evidently, it is just one of a series that ran in The Saturday Evening Post. The lead at the top states, “Great Moments In Radio History No. 3.” Builds some curiosity about other great moments.
The headline grabs attention by using the name of a celebrity, the world famous tenor Caruso. Then it goes on to make a statement about only a small number of people listening to him. I wonder why? Let’s read on to see.
Oh, it was 20 years ago and they didn’t have millions of radio sets equipped with DeForest radio tubes. It was before Dr. Lee DeForest had a vision of radio’s future and dedicated his life to the perfection of his invention, the radio vacuum tube, the Audion, which made radio possible.
For 23 years DeForest Audions had set the standard for performance in tone and operating life. How do they do that? I guess I’ll keep reading.
High vacuum with one-fifteenth the air pressure of other brands accounts for some of the performance. A rugged, special oxide-coated filament greatly increases the emission of those mysterious, scientifically named “Electrons,” which are the source of sound in my radio receiving set. WOW! I wonder what else?
To enjoy radio at its best I should make sure my next set is equipped with DeForest Audions. Just to make sure, I’ll have my dealer show me a comparison.
And, I think I’ll request this free booklet, “Radio Simplified” by Dr. Lee DeForest!
Curiosity, attention, celebrity, story, specifics, all building to a free offer. How many more great things can one ad contain? There’s a lot we can learn from the ol’ timers.
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