Customer Creation Concept #2 - Value is Atractive

Every customer or client that has ever been created in the world has been created through value.  The value associated with the product or service attracted the customer.  Determining what is value to the customer is most important to creating customers.

“What is value to the customer?” may be the most important questoin you ever ask. 

Value is not a quality of your product or service.  The customer doesn’t buy a product or service.  He buys a satisfaction of a want or a need.

He buys value.  Value is what attracts the customer.

Customer Creation Action

Make a list of all of your current customers.  Contact them by to find out what they value about your product or service.  Listen.  Listen.  Listen.  Record the answers.  Integrate them into your customer creation machine.